Saturday, March 16, 2013

5 tips to land your PR dream job

1.      Always be curious

Learning doesn’t stop once you obtain your university degree. If you expect to become a successful public relations professional, you must remember to never stop learning. Yes, I know, you just finished studying like a crazy person for several months, and if you could never read a book EVER again, you would.

To ensure you stay ahead of the game, you should attend conferences, webinars, networking events and read up on PR blogs and websites.

I especially recommend PR Daily because they offer insightful articles about writing, media relations, crisis management and the latest news in the public relations industry. I particularly appreciated their article entitled, "4 skills PR newbies should possess (if they want a job)".

2. Network, network, network

I’m sure you’ve heard the popular saying, “It’s not what you know, it’s who you know”. Well, I don’t completely agree with that statement as I believe being knowledgeable is a valuable trait. That being said, building relationships with people in the public relations community is primordial. After all, you are in this business to ‘build relationships’, aren’t you? I encourage you to check out associations' websites such as the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC) as they regularly host networking events in your area.

3.  Volunteer

Non-profit organizations are always looking for volunteers with specialized skills. As they often lack monetary resources to support their public relations efforts, they would be thrilled to have a public relations student help them with their communication needs. This may not be your first choice because you won’t get paid for your contributions but it’s an excellent way to gain valuable work experience


4.  Write, write, write and then, write some more

Practice makes perfect. A blog is a great way to hone your writing skills and the more you post, the more potential writing samples you can accumulate. Oftentimes, the IABC is looking for volunteer writes for their blogs, websites and social media sites. This is an excellent way to gain valuable writing experience.

5.  Be proactive during your job search

Research organizations that you admire and that you could support through public relations efforts. An organization that you can support is one that would benefit from your expertise and if you can display that you know something about them, and that you’re ready to help them, you may get yourself a job.

You should also approach individuals within this company even if they don’t have a job posting. This notion is related to the importance of networking, and it’s never too early to start. 

Remember: Stay #plugged into current events to become a successful public relations professional. After all, knowledge is power.

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