Monday, September 24, 2012


Comment #1 in response to :Correct Your Social Media Behavior, Now Please by Mimi Public Relations

Thanks for this great article!

Your message about a consistent message really resonated with me. I often visit company websites who list their social media accounts. Intrigued by the fact that they are utilizing Facebook, LinkedIn or Twitter, I decide to check them out. Unfortunately, I’ve come to realize that many companies are not staying ahead of the game, their Facebook page is quite bare, their content hasn’t been refreshed for months, and I find myself never visiting their page again.

Social media may not be what they consider a huge part of their business, but it can certainly impact consumers’ perceptions about their brand if they aren’t effectively using it. If there is a lack of relevant, interesting content on a company’s online profile, I am lead to believe that they aren’t interested in building a relationship with me as a consumer.

In today’s world, companies need to focus more of their efforts on public relations. The way we communicate and interact has completely changed. As you’ve stated, “We live and breathe the online world of constantly connected, no boundaries social media." Organizations must realize that consumers in 2012 aren't what they were 10 years ago.


Comment #2 in response to: The True Secret of Networking and Making Business Connections by Waxing UnLyrical

I thoroughly enjoyed your take on networking and making business connections.
I recently read that”70 percent of all jobs are found through networking.”  This is a reality I need to quickly get accustomed to if I expect to find a job upon graduation. Getting out there and meeting people at these types of event is crucial for a PR student such as myself.

I must admit that I find networking quite intimidating, I have a hard time “selling myself” to others. I’d love to meet a PR superstar who could share some of their tricks of the trade. My problem is finding the courage to approach them.

My personal goal for the year is to get out there and meet as many PR professionals as possible.

My first networking event was earlier this month with the Manitoba IABC. It was an extremely rewarding experience. I met the Communications Coordinator at the Université de Saint-Boniface and she gladly shared with me her perspective on their recent re-branding. It was fascinating! If I had decided to go home after work, I would have never made this connection.

For this reason, I can definitely agree that “the point is in the meetings. The point is in the people. The point is in connecting, reconnecting, and reveling in connection.”

Thanks Shonali!

Comment #3 in response to: After Sandy, lessons  emerge for corporate communicators by Michael Sebastian


Thanks for sharing some valuable tips after the Sandy disaster.

I find that public relations practitioners are always faced with new challenges and oftentimes they want to get the job done. However, shameless promotion in a time of crisis is never the right choice.

 As you state, peoples’ « emotions are running high » during a crisis. Catching news reporters and consumers when they are vulnerable may grab their attention but it certainly won’t impress them.

After all, as PR professionals, isn’t it our ultimate goal to build positive relationships with our publics? Why would a time of a crisis be a good time to pitch our nonessential news, or even worse, leverage the crisis to our advantage?  

Haven’t we learned our lessons from previous PR gaffes such as Kenneth Cole’s controversial tweet about the citizen uprising in Cairo?

It’s evident that PR newbies like me and even PR pros need to brush up on their crisis management skills from time to time.

Comment #4 in response to:Dating Advice for PR Pros by Jeremy Porter

What an interesting way of describing media relations to a public relations practitionner. Thanks Jeremy!

As a PR newbie, I thought your examples were relevant and I definetly agree that confidence and humour are just as important on a first date as they are during your first interaction with a journalist. Creating a lasting first impression is key to build a long-term relationship and it’s important that it be a positive impression.

I was also intrigued by your suggestion to have a friend set you up with a journalist. It seems simple but it could be quite effective for new public relations professionals who have zero relationships with the media

I never thought dating and media relations could be so similar. I am now convinced that I can use my dating expertise when I start building relationships with my local reporters.

1 comment:

  1. Great comment, Sophia. You are correct, social media efforts absolutely fall flat without consistent and meaningful engagement! It's about good content, creating conversation, connecting and keeping it going. I can't tell you how many times I've witnessed a brand put out a question, get a few hundred responses and never go back and respond or continue the conversation.